{"id":7326,"date":"2024-07-02T13:45:46","date_gmt":"2024-07-02T11:45:46","guid":{"rendered":"https:\/\/new.luminordic.com\/meist\/"},"modified":"2026-02-08T18:12:27","modified_gmt":"2026-02-08T16:12:27","slug":"meist","status":"publish","type":"page","link":"https:\/\/www.luminordic.com\/en\/meist\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<section class=\"full-width-header\">\r\n    <div class=\"full-width-header__container\">\r\n                    <img decoding=\"async\" class=\"full-width-header__left\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2024\/07\/TGJ07392-scaled.jpg\" alt=\"\" \/>\r\n                <div class=\"full-width-header__right\">\r\n            <nav class=\"woocommerce-breadcrumb\" aria-label=\"Breadcrumb\">Home<\/nav>                            <h1 class=\"full-width-header__right-title\">\r\n                    ABOUT US                <\/h1>\r\n                                        <div class=\"full-width-header__right-text\">\r\n                    <p><strong>At LUMI, we don\u2019t do compromise. <\/strong>We\u2019ve always believed it\u2019s possible to create incredibly effective skincare products without having to rely on artificial ingredients. And every day, we prove that to be true!<\/p>\n<p>Every cream, serum, cleanser, and supplement we produce has the power of nature at the heart of them, and every single ingredient has to justify its inclusion by being absolutely necessary, best-in-class, and the best choice for skin\u00a0<i>and<\/i>\u00a0the environment.<\/p>\n<p>It\u2019s a simple creed to work by, and one that has seen us go from strength to strength. We\u2019re proud of what we\u2019ve built and the amount of people we\u2019ve been able to help so far, but as ever here at LUMI, we\u2019re even more focused on what\u2019s just around the corner!<\/p>\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section class=\"regular-text-block\">\r\n    <div class=\"regular-text-block__container\">\r\n        <div class=\"regular-text-block__content\">\r\n            <h2><b>Estonian Excellence<\/b><\/h2>\n<p>A spin-off company from the University of Tartu, LUMI has its roots in tackling dermatological issues and bringing radiance back to skin. Founder Helen Hirv became invested in skincare research when her daughter began suffering from atopic dermatitis.<\/p>\n<p>Unsatisfied with the solutions available on the market, Helen sought to create a cream without the usual array of artificial additives that industry giants insert into their products \u2013 designed primarily to keep profits high, rather than skin healthy.<\/p>\n<p>A fascination with the properties of hemp seed oil and its incredible ability to tackle dermatitis led to the creation of her first skin cream, a forerunner to what would become the award-winning Bio-Klinik line, Estonia\u2019s first hypoallergenic, prebiotic skincare series. The cream\u2019s results on skin were amazing, and it was clear that Helen\u2019s passion had to be pursued.<\/p>\n<p><span style=\"font-weight: 400;\">Over the years, <strong>LUMI has not only met expectations but surpassed them<\/strong>, evolving from a small passion project into Estonia\u2019s leading organic skincare brand. Year after year, we continue to set the standard. In 2024, our dedication was recogniSed internationally when we proudly earned the <\/span><b>Best Free From Brand<\/b><span style=\"font-weight: 400;\"> award in the UK &#8211; an achievement that reaffirms our commitment to pure, high-quality skincare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2023 marked a defining chapter in our journey. LUMI became <\/span><b>100% female-owned and led<\/b><span style=\"font-weight: 400;\">, a milestone that brought our long-held dream to life. Now, with an all-women leadership team &#8211; composed of those who have long believed in and invested in LUMI &#8211; we can fully shape our vision, free from distractions, and stay true to what matters most.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-219963 size-large\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/Untitled-design-700x467.jpg\" alt=\"\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/Untitled-design-700x467.jpg 700w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/Untitled-design-scaled-64x43.jpg 64w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/Untitled-design-250x167.jpg 250w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/Untitled-design-768x512.jpg 768w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/Untitled-design-1536x1024.jpg 1536w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/Untitled-design-2048x1365.jpg 2048w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/Untitled-design-120x80.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cWhen women celebrate and support each other, the impact is profound. Not only do we experience personal growth and fulfillment, but we also unlock the full potential of our collective strength. By tapping into our inherent cooperative and collaborative feminine energy, we break free from the constraints of competition and create a culture of abundance and success for all.\u201d<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The modern iteration of LUMI still has that commitment to helping people that inspired our first steps, but the scale of what we\u2019re able to achieve has grown vastly.<\/strong><\/p>\n<p data-start=\"84\" data-end=\"448\">Albert Einstein once said that a fool is someone who keeps doing the same thing over and over but expects different results &#8211; that\u2019s why we choose to be skin-smart. Our mission is to share skin wisdom, because as a society, we\u2019re still following outdated skincare practices. It\u2019s time for a change. Let\u2019s revolutionise the way we care for our skin!<\/p>\n<p data-start=\"450\" data-end=\"736\">With our pioneering <a href=\"https:\/\/www.luminordic.com\/en\/lumi-meetod\/\"><strong>LUMI method<\/strong><\/a> and <a href=\"https:\/\/www.luminordic.com\/en\/4-week-journey-to-beautiful-and-healthy-skin\/https:\/\/www.luminordic.com\/en\/4-week-journey-to-beautiful-and-healthy-skin\/\"><strong>4-week approach<\/strong><\/a>, we offer a holistic skincare regimen designed for everyone, no matter their skin type or condition. The only thing we ask for is patience &#8211; because the best results take time, and good things truly come to those who wait!<\/p>\n<p data-start=\"738\" data-end=\"997\">But we\u2019re not here to sit back and admire our achievements. Every milestone inspires new challenges, and we feel like we\u2019re just getting started. The passion within our team doesn\u2019t fade &#8211; it grows alongside LUMI, driving us forward every step of the way.<\/p>\n<p data-start=\"999\" data-end=\"1176\">As for the inspiration behind it all? <strong data-start=\"1037\" data-end=\"1174\">Emma, the reason LUMI was born, is now grown up and working alongside her mother, passionately supporting the brand she helped spark.<\/strong><\/p>\n<p data-start=\"999\" data-end=\"1176\"><img decoding=\"async\" class=\"aligncenter wp-image-202191 size-large\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2025\/02\/Natural-Minimal-Two-Tone-Do-Dont-Facebook-Post-2-700x587.jpg\" alt=\"\" width=\"700\" height=\"587\" srcset=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2025\/02\/Natural-Minimal-Two-Tone-Do-Dont-Facebook-Post-2-700x587.jpg 700w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2025\/02\/Natural-Minimal-Two-Tone-Do-Dont-Facebook-Post-2-64x54.jpg 64w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2025\/02\/Natural-Minimal-Two-Tone-Do-Dont-Facebook-Post-2-250x210.jpg 250w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2025\/02\/Natural-Minimal-Two-Tone-Do-Dont-Facebook-Post-2-768x644.jpg 768w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2025\/02\/Natural-Minimal-Two-Tone-Do-Dont-Facebook-Post-2-120x101.jpg 120w, https:\/\/www.luminordic.com\/wp-content\/uploads\/2025\/02\/Natural-Minimal-Two-Tone-Do-Dont-Facebook-Post-2.jpg 940w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><b>From Micro to Macro<\/b><\/h2>\n<p>Your skin is the meeting point between your body and the world. It\u2019s the largest organ in the human body, connected in myriad ways to every facet of the internal and external, and is home to billions of microorganisms that live on its surface. To try and treat the skin in isolation, then, is not just ineffective \u2013 it\u2019s plain stupid!<\/p>\n<p>To properly look after skin, it\u2019s important to always look at the whole picture. That includes the big things, such as the nutrients you feed your body, which become the building blocks needed to repair and maintain skin, and health conditions, whether physical or mental, chronic or acute. Any of these factors can greatly affect the whole body, including and especially the skin.<\/p>\n<p>But also, the whole picture means including even the most\u00a0<i>tiny<\/i>\u00a0of things. The skin microbiome \u2013 the billions-strong community of microorganisms that live on the surface of our skin \u2013 have a major role in how our skin looks, performs its duties, and regenerates itself.<\/p>\n<p>As scientific research sheds more and more light on the microbiome, its vital role in skin health becomes ever clearer. Put simply \u2013 look after the microbiome, and it can be your skin\u2019s greatest ally; neglect it, and no amount of creams, serums, or anything else will be able to fill the gap.<\/p>\n<p>Only when you take a holistic view of health \u2013 from the innermost workings of the brain all the way to the microscopic bacteria living at our very edges \u2013 can you hope to get things right when it comes to lasting skin health.<\/p>\n<h2><b>At the Cutting Edge<\/b><\/h2>\n<p>As you\u2019d expect from a skincare brand born from university research, scientific endeavour is the lifeblood of everything we do here at LUMI. We\u2019re obsessed with scientific news, both within the skincare industry and further afield, and the LUMI labs are an exciting place to be, where ideas are free to be explored and groundbreaking formulations are continually being worked on.<\/p>\n<p>Our passion for science is not merely about curiosity, though. We understand that research and technological innovation are at the heart of problem solving. By achieving greater understanding of the body and embracing new methods, we can go further than has ever been possible before, and tackle even the most difficult of challenges.<\/p>\n<p>We\u2019re proud of our status as early adopters, utilising the latest breakthroughs in skincare and helping to shape trends, rather than simply following them. In recent years, we\u2019ve pioneered the use of revolutionary biotechnologies such as neurocosmetics, phytocannabinoids, and plant stem cells, to name just a few highlights in a long list of successes.<\/p>\n<p>But do these modern innovations really make a difference to skin, you ask? Well, you\u00a0<i>could<\/i>\u00a0just take our word for it, but we\u2019d really rather you tried them for yourself!<\/p>\n<h2><b>Better for Skin, Better for Earth<\/b><\/h2>\n<p><em>What\u2019s the point in having flawless skin if you don\u2019t have a planet to show it off on?<\/em><\/p>\n<p data-start=\"63\" data-end=\"391\">At LUMI, <strong>sustainability<\/strong> isn\u2019t just a commitment &#8211; <strong>it\u2019s at the heart of everything we do<\/strong>, perfectly aligned with our dedication to natural ingredients. Producer responsibility is something we take seriously, ensuring that every product meets the highest standards by using certified organic and scientifically proven ingredients.<\/p>\n<p data-start=\"393\" data-end=\"673\">But sustainability goes beyond just the ingredients &#8211; it\u2019s also about fairness. We <strong>prioritise sourcing local produce<\/strong>, choosing the most sustainable crops, and paying a fair price for quality materials and ethical production. And, of course, we <strong>firmly stand against animal testing.<\/strong><\/p>\n<p data-start=\"675\" data-end=\"1078\">Our innovation is driven by a blend of passion and science, supported by global and clinical research that allows us to create skincare that truly delivers results. By keeping supply chains as short as possible, working only with responsible manufacturers, and actively supporting internal sustainability initiatives, we reduce our environmental impact while maintaining the highest product standards.<\/p>\n<p data-start=\"1080\" data-end=\"1766\"><strong>Hemp seed oil forms the foundation of our creams and many other LUMI products.<\/strong> In Estonia, Finola is the primary and most widely grown variety of industrial hemp, valued not only for its strength, nutritional benefits, and versatility but also for its ability to enrich soil rather than deplete it. But Finola\u2019s true superpower is carbon capture &#8211; one hectare of Finola hemp removes up to 22 tons of CO\u2082 from the air each year, making it one of the most effective natural air purifiers in the world. <strong>With every LUMI purchase, we plant 1 m\u00b2 of Finola hemp, removing 0.8 kg of CO\u2082 from the air in just one year.<\/strong> So, while LUMI products leave your skin feeling incredible, they also leave the planet a little better off.<\/p>\n<p data-start=\"1768\" data-end=\"2218\">Sustainable change, however, isn\u2019t something we can achieve alone. It requires collective effort, and we\u2019re incredibly grateful to our customers for being part of this journey. An amazing <strong>90% of LUMI buyers choose to either forgo packaging or opt for recycled materials<\/strong>, helping us eliminate unnecessary waste and allowing us to focus on what truly matters &#8211; the products themselves. Sustainability isn\u2019t just a philosophy for us. It\u2019s a way of life.<\/p>\n<p>Of course, there\u2019s always more that can be done, and we\u2019re continually looking for ways we can reduce our environmental impact even more. Watch this space, because we\u2019ve got some incredible plans for LUMI\u2019s green future!<\/p>\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section class=\"people-slider-block\">\n    <div class=\"people-slider-block__container page-container\">\n                    <h2 class=\"people-slider-block__title\">\n                OUR FAMILY            <\/h2>\n                            <div class=\"people-slider-block__slider\">\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2024\/08\/TGJ07056-scaled.jpg\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>HELEN (Rosa)<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>Founder and CEO<\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>Helen is the founder of LUMI and a true multitasker who refuses to use the word &#8220;impossible&#8221;. Although product development is her primary focus, she also keeps her sometimes extremely controlling eye on the entire organisation. Helen can be a marketer or a delivery worker if needed. Sometimes, in rare circumstances, she is allowed to the &#8220;kitchen&#8221; to meditate by the cream kettle.<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2024\/07\/TGJ07508-scaled.jpg\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>HELENA (Lola)<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>Brings LUMI to the whole world<\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>Helena is LUMI&#8217;s marketing manager and a no. 1 fangirl of the brand. When you sincerely believe in a brand, marketing becomes a breeze&#8230; LUMI products ended my years of battling against acne, and LUMI has now taken over my home and my heart!<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2024\/08\/TGJ06863-scaled.jpg\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>KERSTI<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>Our rational dreamer<\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>Kersti is an HR manager-accountant from Tartu. She loves interior design and likes to come up with solutions &#8211; both in private life and at work. &#8220;I&#8217;m such a rational dreamer. A sense of humor (especially black humor), logical and critical thinking, and loyalty are very important to me. I will not suffer injustice. I love music! I was there when LUMI was born and our shared dream of a cafe-flower shop with Helen has now become true in the shape of LUMI CASA.&#8221;<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2024\/07\/TGJ09229-scaled.jpg\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>SIIRI<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>Connects LUMI with researchers<\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>It took me over ten years in the beauty industry to discover LUMI. Along the way, I realized that the vibrant and fragrant world of beauty couldn&#8217;t sustain its allure forever &#8211; something was missing. At LUMI, I was captivated by its purity, simplicity, and the &#8220;less is more&#8221; philosophy. What drew me in was how LUMI mirrors the order and harmony found in nature, which I find incredibly appealing. It also allows me to indulge my passion for organization and data, blending my love for numbers with my work. But what truly sets LUMI apart are the PEOPLE &#8211; dedicated and passionate individuals whose enthusiasm makes all the difference.<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2024\/07\/TGJ09293-scaled.jpg\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>EDA<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>Creates your favorite products\u00a0and makes sure everything is in order in the stockroom <\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>Eda, our one and only. Her hands create LUMI products with great care and affection&#8230; If only there were several more of her. She can do much more than just creams &#8211; she is a multitalented person and a dream come true for every small business! Eda is precise and accurate in everything she does &#8211; making creams, packing them, setting up a system, writing, or interacting with clients. But Eda&#8217;s favourite part of the job is making creams &#8211; she refers to it as meditation, and you can sense her attention to detail in every jar.<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/TGJ09244-scaled.jpg\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>Raina<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>The engine behind our shipping operations<\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>Concrete, precise, and fast! No matter how big the campaign, it doesn\u2019t intimidate her. Raina finds a solution to every problem, and if she turns to someone for help, the issue must truly be a serious one. A person you can always rely on!<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2026\/02\/TGJ09313-scaled.jpg\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>Maiu<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>Production is her kingdom<\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>Maiu may come across as calm and deep-rooted on the surface, but behind the scenes she is an incredibly hardworking and sharp professional &#8211; one that <em data-start=\"289\" data-end=\"334\">all colleagues rate a full five out of five<\/em>. With meticulous care, she keeps an eye on everything from the daily production plan to every cream recipe. Nothing slips past her watchful eye.<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2024\/07\/TGJ09158-scaled-e1723028339293.jpg\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>PIRET<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>Pampers you with LUMI facials<\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>Piret works as a beautician and masseuse at LUMI CASA. Perhaps you&#8217;ve already had the pleasure of meeting her, but if not, we promise her warm hands will leave you feeling truly revitalized. You&#8217;ll walk away from her care feeling like a completely new person! Beloved by our customers, Piret is the absolute favorite, with whom you could spend hours chatting about anything and everything.<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2024\/08\/TGJ09669-scaled.jpg\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>EMMA<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>Our Little Helping Hand<\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>She&#8217;s our go-to person for just about everything. Whether it&#8217;s sending out packages, helping out with customer service, jumping into marketing, or even modeling for us, Emma does it all with a smile.<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"people-slider-block__item\">\n                        <div class=\"people-slider-block__item-image\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/www.luminordic.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-12-at-14.21.15.png\" alt=\"\" \/>\n                                <div class=\"people-slider-block__item-border\"><\/div>\n                              \n                        <\/div>\n                        <div class=\"people-slider-block__item-content\">\n                            <div class=\"people-slider-block__item-content--name\">\n                                                                    <h4>ANASTASIA<\/h4>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--subtitle\">\n                                                                    <p>The One Who Captures LUMI\u2019s Soul<\/p>\n                                  \n                            <\/div>\n                            <div class=\"people-slider-block__item-content--text\">\n                                                                    <p><p>Through Anastasia\u2019s lens, the world of LUMI comes to life &#8211; raw, pure, and effortlessly beautiful. She herself is a true ray of sunshine, radiating warmth and lightness wherever she goes. Anastasia possesses a rare gift: the ability to transform the ordinary into something extraordinary. In front of her camera, everyone has the chance to shine in their truest, most authentic form. Each click of the shutter becomes a masterpiece &#8211; every moment, a reflection of pure beauty.<\/p>\n<\/p>\n                                  \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7326","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ABOUT US - Luminordic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luminordic.com\/en\/wp-json\/wp\/v2\/pages\/7326\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABOUT US\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.luminordic.com\/en\/meist\/\" \/>\n<meta property=\"og:site_name\" content=\"Luminordic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luminordic\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-08T16:12:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luminordic.com\\\/en\\\/meist\\\/\",\"url\":\"https:\\\/\\\/www.luminordic.com\\\/en\\\/meist\\\/\",\"name\":\"ABOUT US - 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