Ambassador program

“Living a conscious and healthy lifestyle is at the core of who I am. I carefully check every ingredient in both my food and skincare, so discovering LUMI – a brand that shares my values – was truly exciting. Knowing that the hemp oil in their products is grown and produced right here in Estonia makes it even more special. LUMI is the only skincare brand I use, simply because I don’t need to look any further. Their products are natural, pure, fragrance-free, and, most importantly, they work. I trust them completely. Beyond the products, I deeply appreciate LUMI’s passionate and innovative team, who are always bringing fresh ideas to the Estonian market and are there whenever I have skincare questions. I couldn’t be more grateful!”

“My journey began with dance and rhythm, and it naturally carried me to the DJ booth – where the rush of that very first beatmatch kept me hooked for 14 unforgettable years. More recently, my focus has shifted toward curating soundscapes for public spaces (such as Workland & Kalana ÄÄR), guiding and managing talented local artists like Anett and Rahel, and working on PR projects within the music industry. I thrive on music, dance, the boundless freedom of surfing, the intensity of hyperfocus, and the simple joy of being fully present. Alongside all of that, I lean on smart, time-saving cosmetics – something LUMI has been giving me for over four years now. I’m devoted to NAKED + Vitamin C night serum, the AHA peel, and the eye roller. Since I rarely wear makeup, I’ll admit, with a blush, that I’ve often been told my skin looks ‘so clean and fresh.’”

“LUMI products have been my trusted companions for years – and truthfully, nothing else has ever worked so well with my skin. But the moment I tried the Collagen Booster… wow. It felt like pressing a ‘recharge button’ – my skin instantly more moisturised, firmer, alive. Now I use it in the morning and evening alongside the vitamin C serum, and it feels as though my skin is simply drinking it in, reveling in the care.”

“I’m finally on my way to skin that doesn’t need to be hidden beneath foundation – skin that glows with vitality. Over the past month or two, I’ve noticed my tone evening out, and it feels like things are only getting better from here. The dry, red patches around my mouth are already a thing of the past, and that alone truly feels like a huge victory.”

“My love for LUMI’s products has been growing for five years and it’s only getting stronger. As a mother, it means everything to me that the products I use, both for myself and my children, contain the purest possible ingredients. Several years ago, after a course of antibiotics, my older son developed a very severe rash that we battled for nearly a year. Following medical advice, we tried various treatments, including hormone ointments. In the end, the only products that truly brought lasting relief were the LUMI Bio-Klinik Moisture Lock Body Cream and the CBD+ balm. Because I also struggle with atopic skin – especially in winter, when dryness, flaking, redness, and itching become a daily challenge – I can no longer imagine my skincare routine without the Bio-Klinik Restorative Moisturiser. LUMI has earned my complete trust. I deeply admire and appreciate that we have access to such high-quality, natural, and effective skincare products made locally. Thank you for creating products I can truly rely on.”

“For me, it is incredibly important that my everyday choices keep me balanced and make me feel good — both inside and out. That’s why I love teaching yoga, supporting people as a mentor, and making conscious decisions in my daily life – which naturally includes what I choose to put on my body. I discovered LUMI products 5-6 years ago while searching for clean and effective skincare for my sensitive skin. I had tried countless different brands, but eventually I found something that truly works. Since then, my cosmetic bag has held nothing but LUMI. By now, I’ve used almost every product, and I can genuinely say that each one is not only pure, but truly effective. What I value and trust most about LUMI, however, is how these products have carried me through my worst eczema flare-ups – moments when nothing else helped and I was close to giving up completely. Knowing I can rely on LUMI to always bring relief is simply priceless to me. For my dry, eczema-prone skin, the absolute must-have trio has been Lullaby, the CBD balm, and the Bio-Klinik moisturiser – complete lifesavers. I’m so, so grateful that I can support my skin in a way that is clean, gentle, and genuinely effective.”

“LUMI isn’t a new brand for me. Years ago, I used their acne series and it genuinely helped my skin – that’s where my first real trust in the brand began. I found my way back to LUMI later when my child developed dermatitis. I wanted to avoid hormone creams for as long as possible, and after trying several different products, the relief we were looking for finally came with LUMI. That experience showed me how important a holistic approach to skincare truly is – not just relying on one cream, but using products that work together to support the skin’s natural recovery. Today, for the first time in my life, I’m also following a consistent and intentional facial skincare routine myself. I use the Vitamin C serum in the evenings and the Collagen Booster in the mornings. For me, this feels like a meaningful and conscious step toward taking better care of myself. It’s an honour to be a LUMI ambassador, because I only collaborate with brands I truly believe in – brands whose products I would use even without a partnership. What resonates with me most about LUMI is their clean formulations and the fact that they are proudly Estonian in origin.”