Ambassador program
LUMI has always been more than just skincare – at our core, we stand for care, awareness, and responsibility. These values shape everything we do because beauty isn’t just skin deep; it’s about the choices we make and the respect we show for both people and the planet.
We believe in conscious consumption, knowing that even the smallest actions can lead to meaningful change. This mindset has guided us to take an important step – one that deepens our commitment to long-term, purposeful partnerships.
From this vision, the LUMI Ambassador program was born – a sincere and lasting community of people who share our values and embrace the power of responsible beauty. Their skincare journeys inspire, their stories resonate, and together, we’re creating a future where beauty and integrity go hand in hand.
We’re thrilled to introduce you to our incredible ambassadors – the heart and soul of LUMI. Their authenticity brings our values to life, and here, you can explore their stories, discover their favorite products, and truly feel like part of the LUMI family!
Carolyn Niitla
“LUMI found its way to me through countless experiences and heartfelt recommendations. I was searching for skincare that would be gentle yet protective for my delicate, easily irritated skin – but above all, I wanted products made with pure, high-quality ingredients. Fast forward to today, and I’m not just a fan – I’m a devoted LUMI user. These are the only products I trust for my face and body, making me feel truly cared for and confident. What makes it even more special is that I’ve been able to share LUMI with my partner and mother, who now love it just as much as I do. Being a LUMI ambassador is an honor, and I’m incredibly proud that such exceptional products are being created right here in Estonia!”
Kevad Belle Saarepera
“Living a conscious and healthy lifestyle is at the core of who I am. I carefully check every ingredient in both my food and skincare, so discovering LUMI – a brand that shares my values – was truly exciting. Knowing that the hemp oil in their products is grown and produced right here in Estonia makes it even more special. LUMI is the only skincare brand I use, simply because I don’t need to look any further. Their products are natural, pure, fragrance-free, and, most importantly, they work. I trust them completely. Beyond the products, I deeply appreciate LUMI’s passionate and innovative team, who are always bringing fresh ideas to the Estonian market and are there whenever I have skincare questions. I couldn’t be more grateful!”
Kairi Manin
Eliisa Teder
“I first discovered LUMI in the spring of 2024 through a personal experience story, and it led me to try the Bio-Klinik series. To this day, I am completely free from dermatitis! I was so grateful that I reached out to LUMI just to say thank you. To my surprise and delight, they invited me to try more products and share my journey with you—an opportunity I gladly embraced! What I love most about LUMI is how effortlessly their products work together – like their skincare “smoothies” which are simple to apply and incredibly effective. I’m beyond happy with the results and love sharing my experience. On Instagram, I talk more about my journey with perioral dermatitis and milia, the products I use, and the changes I’ve noticed along the way. I’d love for you to join me!”
Paula Viidu
“I value honesty, simplicity, and a sense of holistic beauty in every part of life – including my skincare. Because I rarely wear makeup, spend a lot of time moving my body, and have a little one’s hands constantly brushing against my face, it deeply matters to me that my skin is cared for in the purest, most genuine way. LUMI makes that possible. For me, the best choice is to trust only LUMI products and wear this face proudly, without feeling the need to cover anything up. And so far – it’s been beautifully, wonderfully good.” “Paula is a true Swiss army knife of life: an enjoyer of life, a mother, a dreamer, a trainer, a marketer, a creative, a yoga teacher, a jokester, and a world-shaper. These days, her heart is centered on helping mothers grow stronger in their bodies and move together as a community. She believes with all her being that when mothers are strong, the world itself becomes stronger.”
Liisi Voolaid
“My journey began with dance and rhythm, and it naturally carried me to the DJ booth – where the rush of that very first beatmatch kept me hooked for 14 unforgettable years. More recently, my focus has shifted toward curating soundscapes for public spaces (such as Workland & Kalana ÄÄR), guiding and managing talented local artists like Anett and Rahel, and working on PR projects within the music industry. I thrive on music, dance, the boundless freedom of surfing, the intensity of hyperfocus, and the simple joy of being fully present. Alongside all of that, I lean on smart, time-saving cosmetics – something LUMI has been giving me for over four years now. I’m devoted to NAKED + Vitamin C night serum, the AHA peel, and the eye roller. Since I rarely wear makeup, I’ll admit, with a blush, that I’ve often been told my skin looks ‘so clean and fresh.’”
Keitlin Lina
“I discovered LUMI Skin Gym last summer, and it quickly became a ritual I look forward to. My absolute favorite is the Skin Gym facial serum – the contour and hydration it leaves after each massage feel like a true gift. For years I carried a slightly plump face, often teased with the nickname ‘hamster,’ despite never being overweight. Later, I learned this fullness can sometimes come from fluid retention, a sign that the lymphatic system isn’t working as effectively as it could. That insight set me searching through tutorials, and soon I was giving myself daily facial massages – always finishing with the Skin Gym serum. Within just two weeks, the transformation was remarkable: my jawline grew sharper, my skin clearer and more radiant, hydrated yet lifted, as if touched by Botox without a needle in sight. The results amazed me then, and they continue to – because to this day, I still reach for the Skin Gym series, for both my face and body.”
Katre Kulbok
“LUMI products have been my trusted companions for years – and truthfully, nothing else has ever worked so well with my skin. But the moment I tried the Collagen Booster… wow. It felt like pressing a ‘recharge button’ – my skin instantly more moisturised, firmer, alive. Now I use it in the morning and evening alongside the vitamin C serum, and it feels as though my skin is simply drinking it in, reveling in the care.”
Sandra Raju
“I’ve always been an experimenter – whether in sports, art, fashion, or skincare. For the longest time, I was convinced that the next product would surely be better than the last. That meant I never stayed loyal to one brand or routine for long; I was always chasing something new and exciting. But at some point, I realised: I kept experimenting and buying, without truly knowing what my skin actually needed. That’s when I went to Maria for a consultation. She introduced me to just three products – Moisturising Cleansing Milk, Skin Gym facial serum, and COLLAGEN BOOSTER – and told me they were more than enough to begin with. I was amazed at the simplicity, and even more at the results. Now, it’s wonderfully easy to restock what I know works perfectly for me. And the time I save wandering through endless options? I get to spend it trying out new sports instead.”
Sirelyn Pommer
“I’m finally on my way to skin that doesn’t need to be hidden beneath foundation – skin that glows with vitality. Over the past month or two, I’ve noticed my tone evening out, and it feels like things are only getting better from here. The dry, red patches around my mouth are already a thing of the past, and that alone truly feels like a huge victory.”
Elis Loik
“I began my LUMI journey nearly three years ago with what I like to call a ‘smoothie’ – the BIO-KLINIK toner, NAKED serum, and a BIO-KLINIK moisturiser – a true lifesaver for my sensitive skin. Before that breakthrough, I had set my non-negotiables: skincare had to be mineral oil-and cruelty-free. What followed was a long phase of trial and error with countless creams and serums, each one seeming to make things worse – leaving my skin red, flaky, and unbearably itchy. Then came LUMI. From the very first use, I felt instant relief, as though my skin exhaled a deep sigh it had been holding for years. Since that moment, I’ve never looked back. Today, I trust LUMI completely, and it’s the first name I share whenever the conversation turns to skincare.”
Daisi Padumäe
“I struggled with acne for years and tried countless products, but never found the right ones. About six months ago, a friend recommended the LUMI Tundra series to me, and from that moment on, everything changed. My acne gradually subsided, and now it is completely gone. Of course, I’ve also been working on my gut health and balance, but LUMI products have been an invaluable part of my skin’s journey. After meeting Maria, I was able to transition from the Tundra series to gentler, more moisturising products that support skin regeneration. I truly admire the authenticity, purity, and effectiveness of LUMI products every day, and I am sincerely grateful to have finally found something that genuinely supports my skin.”